What is Digital Marketing

What is Digital Marketing

Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.

The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:

Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your target audience
Can be found by searchers on top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other marketing efforts

Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Assets for Digital Marketing

Your website
Blogging
Whitepapers and eBooks
Interactive tools  
Infographics
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (Press Release, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)